Google Rolls Out New 'Mobile Focused' Search Results Algorithm

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Mobile Friendly is the New Normal

Google has introduced the biggest change for two years in search results rankings as mobile-friendly (smartphone & tablet) websites take prime spots due to algorithm update.


Google has introduced the biggest change for two years in search results rankings as mobile-friendly (smartphone & tablet) websites take prime spots due to algorithm update.

Why Does This Matter?
Having a site that is friendly to mobile browsers on smartphones and tablets will be crucial from Tuesday 21 April 2015 as Google rolls out a new mobile-focused algorithm.

The update to the way Google ranks search results will place the focus primarily on how mobile-friendly a website is. This means companies that have not configured their websites to be mobile-compatible will suffer poor search engine ranking results as internet users searching on mobile devices will see websites with correct mobile integration ranked far higher than those with poorly configured mobile websites and, potentially, very low down the results rankings if their websites are not mobile-friendly at all.

In an announcement to Google registered webmasters authors, Takaki Makino, Chaesang Jung and Doantam Phan said: “We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results”

One in five millennials no longer uses a desktop computer to go online, relying exclusively on smartphones and tablets to get on the Internet, a report released on 13 April 2015 said. But even among all Internet-connected Americans (UK & European statistics closely mirror those of the US), mobile usage has now surpassed that of desktop.

It’s a tectonic shift in tech usage that is having an effect on how Americans shop, the way new Internet services are developed and how marketers advertise to consumers. To be precise, Americans spend 60% of their “digital media time” using their smartphones and tablets, surpassing desktop usage, the comScore report found.

Smartphone usage was up 394% from December 2010 to December 2014. The growth in usage is even greater for tablets — which had just barely been introduced in 2010 — increasing 1,721% in the same time frame. By comparison, desktop usage is up a more modest 37%.

According to, “Mobile has quickly moved from being just another way to consume content to a platform that helps us accomplish more all day, every day. While the desktop computer is of course still relevant, digital media consumption on mobile devices has truly skyrocketed in the past several years.

Besides 21 percent of millennials no longer using desktops to go online, more than 75% of Internet-connected adults now use both mobile and desktop, up from 68% a year ago, the report said. And surprisingly, it’s the older demographic that is now driving mobile growth. 74% of Internet users 55 years and older now use mobile devices, up from 60% a year ago.”

So, where does this leave your website?
If your website has been online and working successfully without too much updating/maintenance for a number of years it is now in need of rather urgent updating to allow it to function correctly with current and future software protocols demanded by Internet standards, etc.

If your website is not mobile friendly it will suffer a ‘double-whammy’ in Google’s new reality. Not only will it look outdated & be difficult to view content without panning and scrolling it may appear many ‘pages’ from the top in mobile based (Google) search engine results.

Also, where Google goes today, surely Bing, Yahoo and other search engine providers will follow tomorrow.

You need to act today.

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